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JASMINE ANG
Awareness Campaign for FairPrice Group App
THE TASK
Highlight the convenience that the FairPrice Group app brings to everyday life.
THE TARGET AUDIENCE
Non-app users, as well as existing users who may not be familiar with the app's full potential.
THE IDEA
From zipping through checkout lines to conjuring groceries with the wave of a hand, every shopper dreams of having superpowers that can enhance their daily routines.
We make those dreams reality by showing shoppers how they can turn everyday chores into extraordinary adventures with the FairPrice Group app.
The app is your everyday sidekick.
CONCEPT / ART DIRECTION
YEAR 2024
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