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JASMINE ANG
Awareness Campaign for FairPrice's Weekly Promotions
THE BRIEF
FairPrice rolls out print ads every week to inform shoppers of their promotions for the week. They wanted to bring these ads to the online sphere, and encourage shoppers to stay updated on their promotions via this new platform too.
THE IDEA
Since new deals are uploaded on Thursdays, we wanted to encourage shoppers to build a habit of heading to FairPrice's website every Thursday.
We coined 'T.G.I.T.' as a nod to 'T.G.I.F.' to invoke anticipation for fresh deal releases every Thursday. Our visual concept draws inspiration from sticky note reminders, cleverly prompting shoppers to mark their calendars for Thursday deal drops.
CONCEPT / ART DIRECTION / BRANDING
YEAR 2024
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